Overcoming SEO Challenges to Drive Organic Growth
Category landing pages weren't ranking, schema implementation was incorrect, and target keywords failed to appear in Google SERPs. Technical SEO faults and low user experience for 404 errors created significant obstacles to organic growth and site retention.
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Strategy
Solution Strategy
01
Website Analysis
Analyzed existing category and product landing pages for user experience and SEO efficiency. Identified areas for improvement including loading speed, mobile responsiveness, and keyword optimization.
02
Schema Implementation
Implemented Product and Breadcrumb schema markups on the e-commerce website. Ensured correct structure and tested using Google's Structured Data Testing Tool.
03
404 Page Redesign
Designed a creative and user-friendly 404 error page aligned with the website's theme. Incorporated elements to guide users back to the main site and suggest relevant pages.
Impact
Remarkable Results Achieved
3-10
Target Keywords Ranking
Keywords now ranking in positions 3-10 in Google SERPs
30%
Organic Conversions
Increase in organic conversions
79.8%
Organic Traffic Growth
Significant increase in organic traffic
Baseline Ranking Progress
From December 2023 to June 2024, keywords in positions 1-10 grew from 0 to 109. Keywords above position 30 decreased from 151 to just 21, demonstrating significant improvement in search visibility.
Traffic Growth
Organic traffic showed consistent performance with 13,799 visits in April 2024, 12,937 in May 2024, and 14,208 in June 2024, reflecting sustained growth momentum.
Top Performance
Top Performing Keywords
Our strategic approach delivered exceptional results, with 15 target keywords achieving top positions in Google search results. Keywords like "thermal optics," "thermal goggles," and "night thermal vision" jumped from positions 67, 91, and 30 respectively to rank #1.
Night Vision Scope
Baseline: Position 29
Current: Position 2
Thermal Optics
Baseline: Position 67
Current: Position 1
Thermal Goggles
Baseline: Position 91
Current: Position 1
Night Thermal Vision
Baseline: Position 30
Current: Position 1
Multiple high-value keywords achieved #1 rankings, including thermal night vision, thermal vision goggles, night vision optics, thermal imaging goggles, and night vision thermal goggles—transforming search visibility and driving qualified organic traffic.